Sign In
Business, Education, Social Science, & Technology Division

Business, Education, Social Science, & Technology Division

Beverage Tourism/Tasting Room Management, A.C. (Cumberland)

The craft beverage industry currently consisting of wineries, breweries and distilleries, is expanding rapidly throughout this region. A common thread among these businesses is the presence of tasting rooms as key marketing venues. Collectively, these tasting rooms have the potential to develop into a major attraction bringing tourists into the region, with beverage tourism becoming an economic driver in the hospitality industry. This program is designed to prepare a workforce capable of managing tasting rooms across the business sector, which will deliver exemplary tasting room experiences. Students entering this program will be adult learners (21 years or older) either seeking to enter the beverage tourism field, or currently employed in tasting rooms and seeking to advance their careers.
Program Goals
  • Serve alcoholic beverages in compliance with relevant State and Federal regulations in tasting rooms and remote venues. • Distinguish between when to serve a patron or to withhold service, and to implement that decision in a courteous and effective manner. • Speak knowledgeably about the alcoholic beverages including general information on production techniques, history, cultural context and food pairings. • Effectively perform sensory evaluation on a variety of alcoholic beverages and speak knowledgably on the results of this evaluation. • Convey information regarding winery, brewery, and distillery venues and related accommodations
Rowan College welcomes students seeking a post-secondary education. Admission to this program is open to high school graduates, GED (General Education Development) recipients or others who can benefit from the instruction offered. High school students may be considered for early admission or the High School Option program. Applications are accepted from residents of other New Jersey counties and other states and countries.

When you Graduate
Career Opportunities

The content and requirements of the program requirements may be altered at any time at the discretion of the College. The program requirements were checked for accuracy at the time of publishing but should not be considered a contract between the College and the student.